30 mayo 2008

The next creative revolution

Nick Law, Chief Creative Officer de RG/A, en el número de marzo de Creativity, plantea algunas ideas sobre el papel de los creativos que merece la pena considerar: "The copywriter and art director should now be a part of a flat, flexible and modular creative team that understands technology and how the customer relates to it. Flat: because no one knows it all. Flexible: because you'll be making a bunch of different things (including some things that haven't been invented yet). Modular: because you'll need different combinations of talents at different times to make all these things". Mayor flexibilidad, mayor colaboración y una clara conexión con la tecnología parecen ser los atributos del creativo del mañana.
MÁS EN:
http://creativity-online.com/?action=news:article&newsId=125754§ionId=pov