The future is ad-funded. However, this is not adverstising as we know it. If 2006 was the year of User-Generated Content, then 2007 was the year of Social Media. Advertising used to be about things. Now is about conversations and relationships. Brands have finally started to twig that providing useful tools and services can be more effective than one dimensional marketing messages that belong in the last century.
Su presencia en Valencia el próximo 08.02 en el workshops sobre Tendencias en comunicación organizado por C4E en colaboración con El Future Concept Lab de Milán promete. Promete bastante.
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