05 febrero 2010

The new agency economy

Phil Johnson, en su blog de Advertising Age, reflexionaba hace unos días sobre los inminentes cambios en la economía de las agencias, que afectarán a su propia estructura y modelo de negocio. Sus palabras no tienen desperdicio: "One topic that interests me is how the agency economy is going to change -- not how much people will pay for services but what services they will want and how they will value them. In 2010, I think we're going to see a new economy emerge with less expensive services that will displace a lot of the premium services that agencies depend on for the lion's share of their revenue. This new economy will change the organizational structure of agencies and determine the next wave of innovators and leaders. This will be good for clients and challenging for agencies".