Bob Garfield, el famoso crítico publicitario de Advertising Age comenta en la revista lo mejor y lo peor del próximo festival de Cannes. Para Garfield, pese a la revolución digital, los spots televisivos siguen llenos de vida. Resulta interesante su comentario: "Cannes and all of advertising are struggling with the ascendancy of the internet. Not only is online marketing making the ad industry obsolete, it's really boring to watch in an auditorium. The festival has always been, foremost, a pilgrimage for the cult of TV spots. Beyond the lip service and perfunctory recognition of digital reality, it still is". Quizá no convenga enterrar prematuramente a los "viejos medios"...
MÁS EN:
http://adage.com/print?article_id=127764
http://www.canneslions.com/
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